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Costco’s Japanese wages offer an opportunity to boost the country’s low wages and economy

When Costco Wholesale opened its warehouse last year in a rural Japanese town not far from Tokyo, offering hundreds of jobs at eye-watering wages, a nearby noodle store chain took a drastic step: It raised hourly wages by a third.

It was an almost unthinkable decision for Yamada-udon, which sells bowls of noodles for ยฅ390 ($2.48) and for which the slightest increase in costs requires acrobatic scrambling to stay in business.

โ€œFor us, even an increase in raw material costs by one or two yen is difficult, so increasing the hourly wage by even ยฅ10 is a huge challenge because we need to generate much more sales,โ€ said marketing director Takehiro Ehashi.

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