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South Korean young shamans are breathing new life into age-old traditions with social media

With statues of the Buddha and local gods, candles and incense sticks, Lee Kyoung-hyun’s shrine resembles those of Korean shamans from centuries past.

But the 29-year-old shaman – also known as Aegi Seonnyeo, or “Baby Angel” – reaches her clients in a thoroughly modern way: through social media accounts with hundreds of thousands of followers.

“Shamanism… was considered an invisible, mysterious and spiritual world,” Lee said, adding that she had noticed more South Korean shamans posting videos about the spiritual practice since she started her own YouTube channel in 2019.

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