Mister Donut apologizes for selling ‘Meat Pies’ that did not contain meat

Without prior knowledge of their brands, you might not be able to guess what Krispy Kreme or Floresta sell, and even, “I’m a donut?” can fill the uninitiated with doubt. But “Mister Donut” is a case of completely honest advertising. They’re a donut chain and they put it in their name there.

So it’s surprising that Mister Donut must now apologize for giving a misleading name to his Melty Four Cheese and Meat Pie, which he sold between October 2023 and April 2024.

The Melty Four Cheese and Meat Pie (pictured above) may seem like another example of straight-forward communication from Mister Donut. There’s just one problem: there was no meat in it.

On its website, Mister Donut described the product as “Bolognese sauce and four types of cheese cream with grated cheese on top, baked to a delicious aroma.” While that description doesn’t explicitly promise a specific type of meat, Bolognese is a meat-based sauce made with beef or pork, so you’d expect it to have some meat in it. Then there’s the fact that Mr. Donut calls it a ‘Meat Pie’, both in English and in the Japanese name of the product (Torori Yonshu no Chiizu eno Miito Pai).

Instead of meat, the Melty Four Cheese and Meat Pie actually contained a soy-based meat substitute. It’s unclear how the meatless truth came to light, but on Wednesday, Mr. Donut issued an official apology, which was posted on the company’s official website, stating:

“We have come to understand that the Melty Four Cheese and Meat Pie, which was sold from October 4, 2023 to April 5, 2024, did not contain meat in its ingredients, but instead used soy meat. We sincerely apologize for any concerns or inconvenience caused by the product name causing misunderstandings.”

Fortunately, from the very beginning, soy was listed as an ingredient in the Melty Four Cheese and Meat Pie allergy information available to customers. Mister Donut also retroactively added a notice that the Melty Four Cheese and Meat Pie does not contain meat, as well as a link to the apology statement in the product description on its website.

With the nutritional information correctly presented, no medical problems appear to have been caused, and psychologically speaking it is more disappointing than disheartening for a meat-hungry person to discover that they have eaten soy meat. On the other hand, Mr. Donut’s statement that they “understood” that the Melty Four Cheese and Meat Pie was made with soy meat is concerning, because one would hope they would keep a closer eye on what ingredients were in the package. their food, even though the meat substitute apparently tasted so close to real meat that most customers apparently couldn’t tell the difference for six months.

Source: Mister Donut via IT Media

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