Nike will launch new sneakers priced at $100 and under in countries around the world, its chief financial officer said Thursday, as the sportswear giant is also adjusting its product lineup in a plan to revive sales.
Nike has significantly increased the list price of its top-tier Air Jordan 1 sneakers in recent years, with the shoes currently selling for as much as $200 at some retailers, including Nordstrom and Nike.com.
Top-end Air Force 1 sneakers are now selling for around $150 on Nike’s website. For comparison, rival Adidas’ three-stripe white-and-black Samba and multi-colored Gazelle sneakers cost $100 and $120, respectively.
