Friday, July 5, 2024
HomeBusinessNvidia and AMD are battling it out to take control of AI

Nvidia and AMD are battling it out to take control of AI

The leaders of Nvidia and Advanced Micro Devices this week presented new generations of chips that are powering the global boom in artificial intelligence development, deepening a rivalry that is shaping the future of design and adoption.

Jensen Huang and Lisa Su – both natives of Taiwan and now local celebrities for leading US tech powerhouses – used different ways to convey their expertise during back-to-back shows at the world’s largest computing conference in Taipei.

Nvidia’s CEO repeatedly expressed his $2.8 trillion company’s dominance in the accelerators that OpenAI and Microsoft rely on to build generative AI services like ChatGPT. Huang even went so far as to tease a 2026 chip that he named Rubin – after Vera Rubin, the American woman who helped discover dark matter. The chip, which will succeed the Blackwell family, will be key to preserving their runaway leadership.

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