Pentax17
13:05 JST, June 19, 2024
Ricoh Imaging Co. will release the Pentax 17, its first film camera in 21 years, in Japan on July 12, the company announced Tuesday.
The model is expected to attract younger people interested in a retro style with camera controls unique to film photography, such as a manual film winding lever and silver halide printing. The Pentax 17 will retail for approximately 88,000 yen including tax.
The camera features a half-frame format, which captures two 17mm x 24mm photos in a commercially available single 35mm format frame (36mm x 24mm), increasing the number of photos captured per roll. are made, is doubled and costs are reduced. When held in landscape orientation, the camera takes portrait-oriented photos, like the familiar images captured with smartphones.
The model is the first film camera from the Pentax brand to be launched on the market since 2003. Ricoh Imaging developed the new model due to the growing popularity of film cameras, especially among the younger generations.
In Japan, Fujifilm Corp.’s Instax instant camera series, known as Cheki in Japan, is also popular, and the company plans to launch its latest model on July 19.
