Starbucks cups are among the most sought-after items out there, and Japan is blessed with many of the most desirable varieties. This trend of treating Japanese customers to regional exclusives shows no signs of stopping, especially as the chain releases a new Cold Cup Tumbler No Filter, which reflects the chain’s ethos: “You need a ‘filter’ to make coffee, but you can’t put a ‘filter’ on people’s hearts.”
This celebration of diversity is reflected in the design of the cup, which is said to “shine, just like people’s individuality”. The chain hopes the dazzling surface will act as a reminder to “live like yourself” and shine brightly, with a colorful starshade on the included straw adding an extra touch of individuality to the cup.
Starbucks strives to foster a society where everyone can live like themselves, and where people can eliminate filters such as assumptions and prejudices to simply accept each other. The ‘No Filter’ initiative, which previously saw the introduction of other colorful goods such as the 2023 color-changing cold drinks cups, aims to draw attention to the importance of inclusivity, and customers who purchase the cup will receive also a ‘No Filter’. sticker to help spread awareness.
The rainbow colors on the tumbler and stickers show support for the LGBTQI+ community, and Starbucks hopes the campaign will help create a place where people can live without filters and feel welcome and comfortable. The chain will also get its money’s worth, dedicating a portion of profits from sales to the ‘Rainbow School Project’, which has helped promote understanding of LGBTQI+ issues in schools. Now in its fourth year, the project has delivered 57 classes to date, reaching 12,727 youth and educators, with Starbucks employees sharing their own personal experiences and first-hand stories.
With Pride Month fast approaching in June, now’s the perfect time to grab one of the new cups, and the large 710 milliliter capacity will help you stay hydrated during sunny outings, where the uneven surface will catch the light and will reflect its rays. for you and all the people around you.
The tumbler can be purchased at Starbucks stores nationwide as long as supplies reach 3,050 yen.
Source, images: Starbucks Japan
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