The joint products of Iwatsuka Seika and Chikyu no Arukikata
1:00 JST, June 2, 2024
NIIGATA – Iwatsuka Seika Inc., a snack company based in Nagaoka, Niigata Prefecture, will soon begin selling a new product line in collaboration with the well-known overseas travel guide series “Chikyu no Arukikata” (“Globe-Trotter Travel Guidebook”). These will be an extension of Iwatsuka Seika’s popular “The Hitotsumami” line of beika, stick-shaped rice crackers, which will incorporate the flavors of spice dishes from around the world, and will go on sale June 3 for a limited time.
The famous series of travel guides was first published in 1979 and contains information on approximately 160 countries and regions. In recent years, the Chikyu no Arukikata brand has been used in the food industry to produce joint products such as retort baguette curry and cup noodles, but this is the first time it has been used with rice crackers.
The new products are based on five herbal dishes from around the world, recommended by the guide’s editors. The editors have tasted the snacks many times in their pursuit of authentic taste, and have succeeded in creating products with the heat, intensity and umami flavor that only these spices can provide. The outer packaging is designed to resemble the cover of the travel guides.
“We have created flavors that allow people to experience the world through rice crackers,” said an Iwatsuka Seika representative. “The best season for beer is about to begin. We hope people will enjoy these snacks with beer.”
Three variants, Garlic Shrimp, Tom Yam Kung and Harissa Chicken, will be available in supermarkets nationwide from June 3, and two more, Bouillabaisse and Jerk Chicken, will be available from July 8.
