Honda’s first startup launches navigation device for the visually impaired

When a destination is set via a special smartphone app, a device attached to the user’s shoe sends vibrations to the feet, guiding them in the right direction. The company is currently developing its latest model, with plans to expand sales beyond Japan to Britain and Spain by 2025.

Novelist Jin Mayama takes a closer look at CEO Chino’s efforts to tackle this social challenge.

Novelist Jin Mayama, known for his economic dramas, delves deep into the stories of pioneers like Chino, who paved the way for the future. Japan is home to roughly 2 million people with visual impairments, while the global number reaches 300 million. Due to their reduced eyesight, they often face risks such as accidents when venturing outdoors. However, there is a new technology making headlines: a system that helps these individuals walk by sending vibrations through a device attached to their shoes, guiding them to their destination.

This innovative system continuously vibrates the user’s feet as they walk forward, adjusting the vibrations to indicate turns. It was developed by Asirase, the first startup born from Honda. CEO Chino originally worked for a large company, but he realized that social change rarely happens from large companies. This prompted him to set out and create a solution that could make a real difference.

Novelist Mayama interviews Chino, a young pioneer determined to blaze new trails for the visually impaired and explore the unknown world of technological innovation.

As they meet in Hibiya Park, Chino explains how his company uses digital technology to help the visually impaired navigate the world safely. “We are currently testing a walking navigation system for the blind and partially sighted,” he says, showing a small attachment for shoes. “We are working to refine the fit and functionality of the device.”

The device, called Ashirase, uses vibrations in both feet to guide the user along his or her path. Chino explains: “Unlike many other systems that rely on sound or auditory cues, Ashirase uses the sense of touch to navigate. This allows users to keep their ears clear for important environmental sounds, which is crucial for their safety.”

A visually impaired man who tested the device shared his experience: “It’s a completely new sensation. Previously I had to rely on sounds through earphones to navigate, but now I can sense direction and know when to turn just by the vibrations in my feet. It’s incredibly useful.”

While Mayama tries out the device himself, he quickly notices how easy it is to use: “It only takes about 10-20 seconds to get used to it. It’s not intrusive and doesn’t affect how you walk. It fits seamlessly into your shoes and after a few minutes you hardly notice it anymore.”

Once the destination is set in the app, the device automatically provides directions through vibration, guiding the user to their destination.

Source: BIZ