Netflix uses the ‘Squid Game’ playbook for untapped Southeast Asia, Netflix is ramping up local production in Southeast Asia, aiming to grow its subscriber base in the populous region even as U.S. rivals retreat.
The world’s largest streaming TV service is increasing the number of titles available and the number of shows it produces in the region in a bid to reach more viewers, Minyoung Kim, vice president of content for Asia excluding India, said at a company event in Jakarta.
“It’s up to us to ensure that these stories find an audience not only within their home countries, but also beyond domestic markets, so that audiences around the world can discover the stories they will love,” Kim said.
