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Sony to open new brand complex in Tokyo’s Ginza next year; ‘Ginza Sony Park’ to serve as brand hub for entertainment companies


The Yomiuri Shimbun
Ginza Sony Park can be seen in Tokyo’s Chuo district on Friday.

Sony Group Corp. unveiled its new complex building, Ginza Sony Park, to the media on Friday. The building, located in Tokyo’s Ginza district, is expected to open in January next year and will replace the former Sony Building. In addition to promoting Sony products, the facility aims to serve as a brand hub for its entertainment businesses, including games, movies and music.

The building has a unique design that combines exposed concrete with stainless steel frames on the external walls, spread over five floors above ground and four below. It is also intended to be used for events and retail activities.

The Sony Building opened in 1966 and closed in 2017. After its demolition, the site was temporarily used as a park.

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