NEW YORK –
Athletes gunning for Olympic gold will also be chasing likes and followers on social media in Paris, as the battle for a coveted slice of viral fame at the Games gets underway.
An unprecedented social media frenzy will unfold over a frenetic 16-day period beginning on July 26, as Olympians attempt to use the short window of opportunity to connect with Games fans via platforms like YouTube, TikTok and Instagram.
American rugby player Ilona Maher went viral during the Tokyo Olympics and now has over a million followers on Tik Tok, despite the fact that her sport is less popular than other sports in the United States.
