Bigmotor billboard removed from former headquarters; replaced by Wecars billboard

Work to remove the Bigmotor sign has begun at the store in Tama, Tokyo, which was previously the headquarters of the former Bigmotor Co., a large used car sales company. In late July, the store will replace the sign with that of Wecars Co., a new company under the Itochu Group that has taken over Bigmotor’s main business.

Work to change the signs in about 250 stores across the country is due to be completed by November. Wecars was established in May after the issue of fraudulent insurance claims by Bigmotor came to light.

The new company has completely replaced Bigmotor’s management team and is working on a corporate culture reform. The company believes that replacing the flagship is an opportunity to make a fresh start.