Where new technology goes, unscrupulous people follow.
The generative artificial intelligence hype train has attracted fraudsters who are using it not only as part of their schemes but also in their advertisements on social media sites. What’s worse is that older and financially vulnerable people are sometimes targeted.
The U.S. Federal Trade Commission, which oversees deceptive advertising practices, saw a rise in complaints over the past year about ads that used or claimed to use AI to trick people into scams, according to a complaint document obtained through a Freedom of Information platform. Bloomberg Opinion Law Request. At least a third of the complaints were about ads spotted on social media sites like Twitter, Facebook and YouTube, which now face a new breed of disinformation adversary among their own advertisers.
