TOKYOJul 15 (News On Japan) – Men’s makeup is becoming increasingly popular among Gen Z, with more than 40% expressing no resistance to the idea. The trend, which has gained momentum during the COVID-19 pandemic, has young men turning to makeup for reasons including covering acne scars and improving their appearance.
Events like “PREPPY Beauty Men’s WEEK” in Harajuku attract many participants, which underlines the growing interest. Supportive partners and positive first impressions further strengthen this trend. Men’s makeup is now seen as part of personal care, transcending traditional gender norms and becoming a new standard for Gen Z men.
Source: FNN
