G-Shock watches are on display in Shibuya Ward, Tokyo, in August 2017
01:00 JST, August 26, 2024
Casio Computer Co. will sell highly durable clothing products based on concepts developed during the development of the company’s flagship product, the G-Shock.
Casio plans to introduce the product line with a colorfast black T-shirt. The company plans to use the strength of the G-Shock brand to expand its apparel business.
The T-shirt is made with dyed polyester threads instead of dyeing the fabric to prevent it from losing its color. Durability is also improved by using double threads that are made by braiding two strands together. A special way of sewing the T-shirt has also been devised to reduce wrinkles in the neck and sleeves.
The company said the T-shirt retained most of its color after being subjected to lightfastness tests where it was exposed to the equivalent of 10 years of sunlight. The strength of the clothing was also confirmed through abrasion resistance tests where the product was repeatedly exposed to friction from a machine.
Casio has sold T-shirts featuring illustrations of G-Shock watches and other items, but this is the first time the company has been involved from the development stage. Depending on how well the products sell, the company will consider introducing other products such as pants, bags and hats
G-Shock watches were launched by Casio in 1983 and have shipped over 150 million units to more than 140 countries. The watch became popular due to features such as shock resistance against drops and bumps, something that went against the traditional view of watches as jewelry.
