Shrimp Released at Japan’s Shinkansen Stations? JR Tokai and Calbee Inc. Team Up for 60th Anniversary Campaign

To commemorate the 60th anniversary of the opening of the Tokaido Shinkansen Line, Central Japan Railway Co. (JR Tokai) has partnered with Calbee Inc.’s long-selling snack “Kappa Ebisen”, which has been on the market for 60 years, to display “shrimp” at every station on the Tokaido Shinkansen Line.

Sixty stickers of shrimp, a well-known symbol of the product, have been prepared for the anniversary. The stickers will be displayed at the Shinkansen ticket gates at all 17 Tokaido Shinkansen stations, including Gifu-Hashima, Nagoya, Mikawa-Anjo and Toyohashi.

At each station, three to four shrimps are hidden on pillars, walls, floors and station signs. Some stations have special “local shrimps” and somewhere only one of the 60 shrimps has been transformed into a rare “black and white shrimp”.

JR Tokai is currently running a campaign where participants can win prizes based on the number of places they find shrimp. Entries are open until October 9th.