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HomeWorld newsTikTok and Instagram influencers help aging NATO connect with Gen Z

TikTok and Instagram influencers help aging NATO connect with Gen Z

Like most 75-year-olds, NATO needs help reaching the younger generation.

This week, the military alliance is grappling with such thorny issues as Ukraineโ€™s eventual accession and the ailing health of the octogenarian US president. To stay relevant in the modern era, it has turned to a group of 20-something influencers to spread its message.

The North Atlantic Treaty Organization has invited 16 content creators from countries including the United Kingdom, Germany and France, with followers on TikTok, Instagram and other social media, to attend the summit in Washington from July 9 to 11. Another 10 influencers from the United States will come at the invitation of the U.S. Departments of Defense and State.

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