TOKYOOctober 25 (News On Japan) – The race for the ‘lucky bags’ for the Japanese New Year has begun. Tobu Department Store and Matsuya unveiled their 2025 offering on October 24. In response to ongoing inflation, Tobu will offer a variety of luxury food items, such as a “meat boat platter” with various cuts of Yamagata beef, and a “sashimi boat platter” with bluefin tuna and sea bream .
Other offers include food subscription bags, such as bread or seasonal cake packs, aimed at helping the household budget. In addition, Tobu will sell a gold product โ the most expensive in its history โ with a price of 55 million yen.
On the other hand, Matsuya’s theme is “En” (connection), offering experiential happiness pockets such as tours of Ginza-related locations, including Kabuki-za performances and meals at renowned Ginza restaurants. Matsuya will also introduce a disaster preparedness lucky bag for the first time, containing water, canned goods and instant rice.
Source: BIZ
