Sunday, July 14, 2024
HomeWorld newsJapan's fastest-growing fan base: female superfans

Japan’s fastest-growing fan base: female superfans

The way female fans cheer and wave eagerly from the stands uchiwa (paper fans) and drawing for their favorite stars, it’s easy to mistake a men’s volleyball match in Japan for a concert featuring the latest idol pop group. Especially since many fans follow their favorite players as religiously as J-pop fans follow their favorite idols.

In Japan, women still outnumber men when it comes to playing sports. In a 2023 survey by Japanese sportswear manufacturer Venex, about 60% of male respondents said they consider themselves sports fans, while among female respondents the figure was about 40%.

However, men in volleyball arenas are a notable minority. More than 80% of fans at domestic men’s leagues are women in their 20s, 30s and 40s, according to Masaaki Okawa, the vice president of the V. League, Japan’s professional volleyball circuit.



Please enter your comment!
Please enter your name here

- Advertisment -
Google search engine

Most Popular

Recent Comments

Translate ยป