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Stores promoting ‘cold bread’ hope to boost summer sales

Hoping to boost bread sales, which decline during the warmer seasons, some specialty stores and manufacturers in Japan are focusing on selling “cold bread” that can be eaten as a dessert.

Now that a weaker yen has pushed up the prices of commodities such as wheat and utilities, sales must rise or at least be maintained if bread shops and manufacturers are to survive. Many of them propose new ways of eating bread to attract more people. consumers.

YuaBread, which offers a frozen bread delivery service, has teamed up with seven bakeries in Hokkaido and other areas to develop bread that can be eaten cold after natural thawing.



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